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James Chen, CFC®, CPC-CCA, MBA, MAP

Operations Director, Alpha Coach Academy

James Chen, has more than 35 years working experience spanning across finance, real estate and retail trade and with more than 19 years running his own business set him apart from many trainers. Besides, he is graduated with two master’s degrees, namely, Master of Business Administration in Entrepreneurial Management and Master of Applied Psychology in Coaching which gave him his credentials. His expertise is in the areas of Leadership, Strategic Management, Business Administration and Business Acumen.  He does Facilitation, Training, Life, Executive & Business Coaching, and NLP Practitioner & Practitioner Coaching.

He spent his last 20+ years in the automotive retail trade industry and climbed the corporate ladder from the position of a Sales Advisor to Associate Vice President, Head of Company. He was ranked among the top producer as a sales advisor, and in the management level, he has achieved numerous top sales monthly awards for the outlets under his care and has produced numerous top Sales Advisors.He has facilitated leadership skills, leadership development and coaching with participants from several companies such as Sin Chew Jit Poh, Pahang Cement, Lembaga Getah Malaysia, Midea Scott & English Electronics S/B, Industrial Quality Management, Toshiba Sales & Services, Keith Kee Couture, Acts Transformations Enterprise,Azman Hamzah Plastik S/B, Soong & Associates Management Consulting,Y.F. Yuen & Co., HLH Technology S/B, HLH Heat Transfer Technology S/B, and Yilida Industries S/B.



Master of Applied Psychology in Coaching (HELP University, KL, Malaysia)

MBA in Entrepreneurial Management (AIB, Adelaide, Australia)

Graduate Diploma in Management (AIB, Adelaide, Australia)

Certified Trainer (PSMB)

Certified Financial Coach™ (CFC®) (UTMSpace, Malaysia)

Certified Professional Coach (CCA – ICF ACTP)

Applied NLP in Business (American Board of NLP)

Certified NLP Practitioner (American Board of NLP)

Certified NLP Practitioner Coach (American Board of NLP)

Certified Time Line Therapy™ Practitioner (U.S.A.)

Certified Hypnotherapist (American Board of Hypnotherapy)



Malaysian Association of Certified Coaches – Executive Committee Member

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