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About Us


Alpha Coach Academy PLT (ACA) was incorporated to facilitate the development and implementation of a training programme to satisfy the need for certified financial coaches (CFC) to help the many with money management and other financial issues exacerbated by the Covid19 pandemic and need to have conversations with such professionals.

Comprehensive and holistic financial planning with products as solutions may not always be necessary but consultation with a licenced financial planner (ILP) after a session with a CFC may prove useful in certain circumstances. Hence ACA is well placed to provide the relevant training and services of both ILPs and CFCs.

Team Meeting


Successful people have coaches to help elevate them to greater heights and we envision developing the necessary coaches to help leaders achieve greater success in and outside of Malaysia.


To provide the necessary knowledge and skills to empower professionals to positively impact and transform their own lives and lives of others to achieve desired outcomes.

Our Core Values

“People don’t care how much you know until they know how much you care” is a common dictum. Exemplified by the word CARE, we accept and abide by the following core values:



Coaching is a partnership to help realise a person’s full potential and to facilitate such an engagement with care, we value and seek the collaborative partnerships of individuals and groups in the community and society at large.



Accountability demands that we commit to be reliable and serve with integrity at all times. Each person in the company is clear on expectations and takes personal responsibility for every action taken and together with the company honour our commitments to third parties and to one another as stakeholders.



“Do unto others as you would have them do unto you” is a great adage and in subscribing to it we respect the rights and dignity of others and practice inclusivity and embrace the diversity of all people groups.



We commit to always do the best we can to achieve the highest standards of excellence possible in all our undertakings and strive to provide the professional quality of products and services that exceed requirements.

Our Management


Christopher Chew, CFC®, CFP, MBA(UK), ACPA(UK)
Managing Partner, Alpha Coach Academy

Christopher Chew is a Licenced Financial Planner/FAR and a Certified Coach and Trainer with over 40 years of practical experience.

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James Chen, CFC®, CPC-CCA, MBA, MAP

Operations Director, Alpha Coach Academy

James Chen is a Certified Coach and Trainer with over 35 years of practical experience.

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Principal Coach,  Alpha Coach Academy

Helen Teh is a Certified Coach and Trainer with over 35 years of practical experience.


Our Faculty Members

Faculty Members also includes the management team

with James Chen as the Lead Trainer of the programme coaching modules.

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Adrian Ho, ChFC (M), EMFP, AEPP, RFP

Consultant and Trainer - Financial Planning 


Adrian is a Chartered Financial Consultant and Trainer with over 25 years of practical experience.


Yapp Hock Hoe, C.A.(M), CPA(M), ACMA(UK)

Consultant and Trainer - Business Accounting

Yapp Hock Hoe is a Chartered Accountant, Auditor and Trainer with over 40 years of practical experience.

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